48-Foot Billboard on the Vegas Strip Heralds World-Wide Debut of Joe Mulvey’s SCAM

| August 15, 2012

ComixTribe Partners With Maximum Comics to Promote  SCAM  and Comics in a BIG Way

A 48-foot billboard promoting the world-wide launch of Joe Mulvey’s  SCAM  went up near the Vegas strip Tuesday morning,  ComixTribe  publisher Tyler James announced today. A cooperative promotion done in conjunction with Vegas retailer  Jay Bosworth  of  Maximum Comics, the promotion’s intention is to raise awareness for the new superpowered con-men series releasing this month, and for comics in general.

“A billboard promoting a new creator-owned comic?  On the Las Vegas Strip?? Insane! Amazing!” said Bosworth.  “This is exactly the out-of-the-box and in your face type of marketing and promoting ComixTribe is all about. We are glad to be working with such a modern, aggressive publisher that views the comic horizon the same way we do– full of opportunity for those willing to take risks and  do things a little differently.”

The billboard, located on Tropicana and the Vegas strip, will run for five-weeks.

“Comics are the most creative and progressive form of entertainment there is,” said SCAM creator Joe Mulvey. “It’s time more people knew that.  The comics industry as a whole needs to do a better job of beating its own chest.  Every other product promotes itself to the world.  Hell, paper towels have commercials and mustard has billboards!  Why not comics?”

SCAM #1  marks the Diamond Comics debut for  ComixTribe, and is the debut series for Mulvey. Two sold-out micro-distributed print runs of  SCAM #1  took place in January and February of this year, leading to a distribution deal with the world-wide distributor.  The first printing of  SCAM #1  was limited to just 777 copies and sold out almost instantly. The new first Diamond printing features a cover with art by Mulvey, colored by  Chris Sotomayor (Marvel Comics.)

“Kudos to Joe Mulvey and ComixTribe,” said retailer  Larry Doherty, whose  New England Comics Retailer’s Alliance  was instrumental in getting  SCAM  off the ground earlier this year.  “Now, where are Marvel and DC’s billboards promoting comics?”

SCAM is an X-Men meets Oceans 11″ style story, and involves a team of super-powered grifters on the biggest con of their lives…taking down a Vegas casino and getting revenge on a former teammate who double-crossed them. SCAM #1  is the  double-sized  first installment of a  five-issue mini-series,  and will be on sale at comic shops world-wide the last week in August.

SCAM #2  (AUG120968)  is currently being solicited in this month’s  PREVIEWS  catalog.

Mulvey is having a busy month, with his work also being featured in the successful  OXYMORON Hardcover Pre-Order Campaign, which raised $26,000 dollars on Kickstarter last week.



SCAM  follows a team of super-powered grifters on the biggest con of their lives, taking down a Vegas casino and getting revenge on a former teammate who double-crossed them.    

About Joe Mulvey

Joe Mulvey is a freelance graphic artist from NYC, trying to spread his love of comics and take over the world one panel at a time. Visit him at http://joemulveyart.com, or follow him on Twitter @joemulv.

About ComixTribe

ComixTribe is a publisher of creator-owned comics, including  SCAM,The Red Ten,  The Standard,  and more.   In addition to being a publishing imprint, ComixTribe is also an online community, with the mission statement:  Creators helping creators make better comics.  ComixTribe also sponsors the annual  30 Characters Challenge, an online art event where participants challenge themselves to create 30 brand new characters in just 30 days, one for every day of November. Visit  ComixTribe.com  or email publisher Tyler James (tyler.james@comixtribe.com) to learn more.

For Publicity and Public Relations Solicits:
Review Copy Requests, Interviews and more please contact

Tyler James


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Category: Comics, ComixTribe News

About the Author ()

Tyler James is a comics creator, game designer, educator, and publisher residing in Newburyport, MA. He is the writer and co-creator of THE RED TEN, a superhero murder mystery, EPIC, a superteen action comedy, and TEARS of the DRAGON, a swords and sorcery fantasy. Tyler is the publisher and co-creator of ComixTribe, which is both a new imprint of quality creator owned titles, and an online community where creators help creators make better comics. Follow him on Twitter @tylerjamescomics, or send him an email at tyler.james@comixtribe.com.

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